Del Sol Packaged (DSP)

The Russian Golf Team from Moscow Golf and Country Club returned victorious from the inaugural “Golf Style Cup 2010”. The organizer, DSP Exclusive, arranged one of the most exclusive amateur Golf tournaments in Europe comprising a 2-day event at La Zagaleta Golf and Country Club in Benahavis.

The 2-day better ball stableford sponsored by La Zagaleta, Hotel Gran Melia Don Pepe, Green Life, Costa Vinos and DSP Exclusive was a close run thing with the team of 20 high profile Russian amateurs winning by a single point. Olga Seredenko, the Russian Team leader and publisher of Golf Style magazine in Moscow said “What a wonderful environment to play our first tournament in Europe, these golf courses are extremely challenging and we have thoroughly enjoyed our week in Marbella. As 2011 is Spain’s year of culture in Russia, we look forward to running the bulls through the streets of Moscow next year!”

The group from Moscow included prominent businessmen and social leaders and offered them, sponsors and players the opportunity to network, discuss business co-operation and enjoy the beautiful surroundings La Zagaleta has to offer. The Golf Style Cup 2010 is the start of a solid relationship between Spain, DSP Exclusive and Russian Golf Clubs, media and enthusiasts.

This exclusive competition was the result of a cultural challenge received by Marina Robertson, the Russian owner and Director of DSP Exclusive, from two of Moscow’s Golf Clubs.  Marina was very pleased with the results, the quality of the players and spirit of the competition. “This is the first event of its type in Andalusia region and our guests will return home with a first class impression of Spain and Andalucia”. When asked how she could top such a wonderful event, Marina said: “There is a lot more on offer, from Yachting to Polo and Motor GP Racing.  And of course, with the Skiing season approaching fast I think it is time to introduce the wonders of Sierra Nevada and show DSP clients that our region is also a great destination for winter sports.”

For more information contact Simon Robertson at the DSP Exclusive press office on +34 951 89 40 26, or email to pressoffice@delsolpackaged.com

The “Golf Style Cup 2010” is the first tournament organized by DSP in collaboration with Golf Style magazine (www.golfstylerussia.ru), which is a private Russian publication for Russian golfers. 25,000 copies are being distributed at the following locations:

➢ Moscow and Moscow regions golf clubs
➢ 5-star Moscow hotels
➢ Business class on the airplanes as well as business lounges at the airports
➢ VIP distribution
➢ Boutiques, restaurants and auto-salons
➢ Sport clubs and SPA
➢ Nautical clubs

It will be held over 2 playing days, 6th and 7th November 2010 and it brings the new level of networking and promotional opportunities to those businesses that would like to target Russian-speaking clients. It also gives the opportunity to spend some quality time with successful Russian businessmen and businesswomen.

The two main objectives of this tournament is to a) promote Costa del Sol as The destination for Russian golfers, consequently generating the new stream of clients for various industries; b) generate promotional material for all the sponsors in a form of the editorial of 6 pages in one of the most prestigious press publications in Moscow golf society.

The maximum number of players for this tournament is 72. There is a confirmed number of 18 players from Moscow that represent different business sectors, including media, real estate, finance and oil industry.

The overall objective is to introduce Russian golf enthusiasts to the golf environment and the opportunities available.

This is a closed competition and is only open to sponsors.